GoGrub
GoGrub is a food delivery app that helps users find nearby restaurants and access the best deals. While the core offering was strong, the experience felt cluttered and visually inconsistent, which affected trust, usability, and conversions.
Client:
GoGrub
Date:
September 12, 2025
Type:
Mobile App
Role:
UX Design
Users were exploring the app but not converting consistently. Deals were easy to miss, key actions lacked emphasis, and checkout felt heavier than necessary.
Users struggled to scan content quickly and compare options. Important information existed, but poor hierarchy made decision-making slow and frustrating.
I handled UX audit, experience redesign, visual rebranding, and high-fidelity UI design. The focus was on improving structure, updating colors and typography, and simplifying high-impact user flows from browsing to checkout.